More than just
click-through rates.

I believe that behind every application number is a student making one of the biggest decisions of their life. My job isn't just to get them to click "Apply"—it's to make them feel like they belong before they even step on campus.

With a background in English and Creative Writing, I bridge the gap between "brand storytelling" and "hard metrics." I don't just write emails; I architect communication ecosystems that convert into enrollment from the ground up.

When I'm not auditing TargetX workflows or A/B testing subject lines, I'm likely knitting or reviewing films for my movie-screener side gig.