Hi, I'm a Strategic Content Specialist & CRM Architect dedicated to the higher education journey. By blending persuasive copywriting with automated communication flows, I help institutions engage prospective students from first click to first day of class.
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Leveraging authentic storytelling to boost application affinity.
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Streamlining TargetX ecosystems to reduce funnel friction.
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A redesign of the prospect journey architecture and brand alignment.
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Building automated lead capture through Meta and LinkedIn.
View Project →Persuasive, audience-focused messaging for email, SMS, and print that speaks directly to the Gen Z mindset and parent stakeholders.
Architecting automated flows within TargetX and Salesforce to ensure no prospect falls through the cracks.
Ensuring every piece of communication—from a text message to a viewbook—is polished, proofed, and perfectly aligned with institutional standards.
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